When someone near the New River Gorge searches "lunch near me," or a homeowner in Beckley types "contractor near me" into Google, they're not looking for a specific business by name; they're picking from whatever shows up. And what shows up isn't a website; it's a row of Google Business Profiles: the little boxes with photos, hours, reviews, and a tap-to-call button. For most southern WV businesses, your Google business profile is the first real impression potential customers